Communication policies are general principles that govern the decisions of public officials regarding communication and media activities. Communication policy becomes part of citizen policy when it affects civil liberties and human rights. Communication is most effective only if it conveys public opinion. Communication policy makers must be careful not to compromise on social norms. There are several purposes for studying communication policies. That is
• Understanding of content
• Ownership of the media industry
• Technical Infrastructure and Technological Development
• Liaison with media liaison authorities and so on.
However, in the investigation of certain social systems, it appears that there are other factors that affect or avoid communication policies. Among them, racism and apartheid stand out. Also, communication policies are formulated taking into account political and social factors.
In 1927, the British Royal Charter on the BBC first introduced policies on the handling of radio in Great Britain and the colonies. The basis here was the establishment of the concept of public service radio. Later, this policy also affected television.
The Communications Act of 1934 established the Federal Communications Commission for Radio, Television, Telecommunications, and Foreign Communications in the United States. It has worked to regulate technical issues between media outlets. It also allowed the American Broadcasting Corporation to operate a television service. By 1937, 17 television stations were reported to be broadcasting on a non-commercial experimental basis. Although the first public television show was opened in New York in 1939, the Commission has taken steps to temporarily revoke the license of the American Broadcasting Corporation to operate a television station. This is due to the fact that a commercial advertising project is in operation. However, after July 1941, the Communications Commission approved the launch of commercial television services.
The first Communication Policy Conference was held in San Jose, Costa Rica in 1976. The focus was on establishing a new national and international body. In addition to the national consciousness of each country, the focus has been on formulating communication policies in a way that strengthens international relations. Since then, countries have begun to formalize their communications policies.
A number of issues related to international communication imbalances were brought to the attention of communication scholars at the time. In 1964, Wilbur Shram commented on news control among the nations, pointing out that news in developing countries was less focused and distorted. Also in 1969, Herbert Scheler studied radio frequency change. He has stated that they are heavily used for military purposes on satellite communications. These ideas have also been the subject of discussion at the UN General Assembly and UNESCO, which did not exist in the 1970s. These also led to the development of news exchange systems between non-aligned countries.
Under the leadership of Nobel Peace Prize winner Sean McBride, the MACBride Commission was set up by UNESCO in the 1970s to further justify the global media. According to McBride, a UNESCO report on many voices in one world, a country's communication policies need to be shaped to eliminate inequality. Otherwise, if even a minority is deprived of the opportunity to express its democratic views, that pressure could explode in another way.
Every person has the right to a good life. To this end, a set of nationally and internationally accepted communication policies should be formulated. It can eliminate social distance. Promotes peace and equality. Every person should have a set of communication principles that will empower them. Communication is bound up with every part of life.
Media policies in any country are shaped by communication policies. Media policies are formulated to provide for the general well-being of the people of a particular country.
• Ownership of the media industry
• Technical Infrastructure and Technological Development
• Media relationship with the public
• Concerning media authorities and market regulation.
Why media policies are important
1. Accuracy To respect the principles of impartiality and fairness.
2. To promote the understanding of democracy and the relationship between humanitarian communities and to promote unity between different cultures and communities by ensuring freedom of expression.
3. Promoting democracy by making the role of all media institutions independent.
4. Promoting ethical and ethical journalistic policies and promoting transparency in the field of media by creating an independent mechanism.
The governing structure of a country is a key element in the formulation of policies for the media. People must be pro-people in formulating policies democratically. Media policies are usually formulated by a government. but
Organizations such as the European Union and the International Trade Union can also formulate separate media policies. Recognized publications on media or communication rights are used for this purpose. It can be broadly based on the Universal Declaration of Human Rights, as well as the right to freedom of speech and expression enshrined in the Constitution.
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